On March 30th Facebook is making HUGE changes to ALL Facebook Fan pages and whether you are ready or not those changes are going to happen.
Is your Facebook Business page ready?
In the past, you could decide where your visitor landed when they came to your Facebook page. For example, you chose whether they landed on your ‘wall’ or on a custom tab. YOU were in control. Now you’re not in control, Facebook is, and Facebook has decided the first thing your visitor will see when they visit your page, is your cover shot image. And that image is big, in that it is 851×315 pixels. This is prime real estate which is why so many Brands are now viewing this change as a positive one to really get their message across.
However, there are strict rules around using your image as you cannot have the following on your cover shot:
- Price or purchase information, such as “40% off” or “Download it at our website.”
- Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
- References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
- Calls to action, such as “Get it now” or “Tell your friends.”
If you’re not ready, when the automatic migration happens on March 30th your visitors will first see a blank space across the top of your Facebook page.
Your existing profile picture is also going to be too big and it is your profile picture that feeds into user’s newsfeed. If it’s not looking good, you’re losing brand opportunities as users may not be able to identify who is posting. The change coming has profile pictures greatly reduced in size, (maximum upload size 180 x 180 pixels) displaying at 130×130 pixels.
What You Need to To
You’ve got 1 day left to get you page looking good. If you need help, check out the video and article below that will guide you on what you need to do.
How to Customise Your New Page
How to get Timeline looking good fast!
For additional tips and advice on using social media for your business
And finally, if you or your company would like some social media training, I can help you with that too. To hear a little bit about what I do, check out my audio photo on http://www.fotobabble.com/m/TmlsMFB0ODF4QXM9
To arrange a free consultation call me on 01 547 7884