Are you a small business owner who hands over your social media management to someone else because they appear to know how it works?
In my experience working with SMEs business owners, many take this hands-off approach with their social media often quoting a lack of time to learn how it all works and/or holding a belief that social media is the domain of the young.
Lack of Time
I’m going to dismiss the latter reason quickly for the simple fact that social media is now a part of life and one way or the other it is a part of yours.
On the other hand, lack of time is a real problem for SMEs, with many doing whatever it takes, regardless of hours, to stay on top of all that is going on relating to their business. However, when it comes to introducing new systems like CRM or accounting packages it is standard practice to invest in training. It’s also acknowledged it will take training, time and practice before you’re using the new tool to its full effectiveness. And yet this practical ‘real-world’ thinking is often forgotten with social media marketing.
Understanding the Customer Experience
Let me explain. I constantly hear Business Owners say, “I don’t know how Facebook works myself, I never use it.” So when I’m trying to talk with them about the customer experience on the platform, the very one they have chosen to promote their services on, the same one offering access to over 1.2billion users, they have no real practical experience of how it works. Now that seems a little remiss to me given it’s your business at stake.
To understand how Social Media marketing works means taking a walk in the shoes of the online community. It requires you to become a user on the site you’ve chosen to promote your business. By doing that, you’ll learn how people interact and engage with Brands and the kind of content that grabs attention and engages. When armed with practical user experience combined with the vision you have for your company, the direction and goals for your online marketing becomes clear. In turn, the content shared is better and more targeted to your ideal audience.
When targeting is strategic, and you’re engaging with an audience already interested in your product or service, it’s easier to create relationships with online users. As those relationships deepen, trust follows. And what we do know for sure is, people are more inclined to buy from the brands they trust.
Social media is now recognized as a marketing tool and as a gateway for referrals and sales. It’s why business owners are taking the time to understand the platform they’re using and learning how to convert online shoppers to buyers.
If you’re a small business owner using social media to promote your business, isn’t it in your interest to learn how it all works?
to take your online marketing to the next level, sign up for a one-to-one coaching session with SynNeo. You’ll reap the benefits from the investment.
To your online success!
Carole Smith is Founder of SynNeo a company specialising in helping business owners use Social Media marketing to boost their visibility, attract new customers and increase revenue.
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