Have you got a preferred social tool? While I’m using at least five different , the one that generates the most leads for my is LinkedIn. It is primarily a B2B platform and viewed by many as the site for people who want to do business
For those of you not very familiar with LinkedIn, it’s a terrific way of getting past gatekeepers and directly to decision makers. It means the cold calling of old is pretty much dead in the water.
It’s a really powerful tool with the core of that power emanating from your LinkedIn profile. However I’ve seen quite a few profiles that are off-putting at best.
Common Profile Mistakes
One of the more common mistakes is to cut and paste text from your CV. That’s okay if you’re job seeking and your target audience is recruiters but it’s not okay if you’re a sales manager or business owner looking for prospects.
Something else to avoid is having skills or expertise endorsed by LinkedIn connection that 15 years ago were relevant but are not today.
Making The Right First Impression
Another very important aspect to your profile is the photo you use. Did you know you are 7 x times more likely to have your profile viewed if you have a photo? People like to know who they’re doing business with, it instills confidence and yet so often photos are not given enough attention.
No doubt you’ve come across LinkedIn profiles with photos better suited to Facebook. You know what I mean, the ‘Selfie,’ the beach snap, or the wedding day photo. None of these are suitable in a professional environment which is what LinkedIn is.
Related: A Picture Is Worth a Thousand Words
If the goal for using LinkedIn is to generate leads, investing time to create a strong profile targeted at your ideal client will pay off.
The alternative is to avail of our LinkedIn profile audit/writing service or book yourself in for a 1-to-1 LinkedIn Masterclass with me. Contact details below.
To your online success!