If you’re a big brand with a healthy marketing budget, you’re probably going to hire people to specifically manage your social sites or outsource to an agency to manage on your behalf.
However, if you’re an SME business owner you may be thinking about doing it yourself or having someone within your team manage it along with their other responsibilities.
First Steps: Find Your Brand’s Voice
Before you make your choice, you need to think about the ‘voice’ that will represent your brand online. The voice and tone you use should fit with your brand’s personality so that it resonates with prospects and customers. Remember, social media sites are more conversational so that means your voice needs to be authentic, ‘real’ if you like, so that people can relate to your brand. The generic or corporate-speak often used on websites is not going to connect with an online community.
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