Category Archives: Travel

Topflight Interview: A Facebook Success Story

In June 2014, Irish tour operator Topflight became the first Irish travel company featured as a success story and case study on Facebook’s global website.

Topflight started business in 1982 with offices located on Dorset Street in Dublin.  Topflight now has offices based in the U.K. and France with HQ moved to Dublin’s Italian Quarter in very plush open plan offices with lots of light, bright colours, and even two ski-lifts acting as private meetings rooms.  Aside from that, there are now six brands under the Topflight group name.

Peter Chatham, Topflight

To get some background about the Facebook case study, I met Peter Chatham, Online Marketing Manager for Topflight.

Peter has been with Topflight for seven years and before that worked in a number of travel roles including ski rep, tele-res and direct sales. He’s a guy who knows the industry and the travel consumer.

Peter was also an early devotee of social media and quick to see the potential Facebook offered Topflight as a way of developing their content and sharing it through a new channel. Continue reading


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Facebook Marketing for Travel Agents

Smiling Travel Agent

As social media continues to mature, Facebook remains the firm favourite with travel brands for promoting their services and marketing their business.  The platform allows travel agents to engage with customers in real-time, promote referrals and sales, and also drive traffic back to their website.

However many travel agents are often hap-hazard in their Facebook marketing efforts when trying to attract new business and keep users engaged enough so they want to buy from them.

With that in mind, listed below are some tips to help travel agents become more strategic when using Facebook and in turn become much more effective. Continue reading


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The Irish Travel Industry on Social Media Featuring

Stephen McKenna, arrived on the Irish travel scene back in 1998, and aside from Founder and CEO Stephen McKenna there were two others on the team.  The team has since expanded to nineteen employees spanning several different nationalities.

Over the past years, has won a number of awards including Best Retail Website at the Spiders in 2003 and 2006, Best e-Commerce Website at ICT Expo in 2005, “Friendliest Business Award 2010”   Dublin Chamber of Commerce, and winner of the Travel Media award for Best Travel Website in 2011. first started using Facebook back in early 2010.  “We decided not to jump in without first knowing how to use it.  We wanted to get it right!” said Stephen.  “Rather than just post availability and prices on our Facebook page we post stories about the destinations and add some really nice images.  So far that’s worked for us and it really engages the Fans,” he added. Continue reading


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