When I talk to business owners about how to build brand awareness and mention blogging as one way of doing it, I often hear “But who’d be interested in what I have to say?”
The reality is many of us don’t give ourselves enough credit for the kind of information or knowledge we have to hand. We assume others know as much as we do or they just won’t value what it is we have to say. However, that’s generally not the case. Why? Because if you’re passionate about something, whether it’s coffee, golf, or travel, you’ll immerse yourself in researching all there is to know about the topic. When you really know your stuff, when you love what you do, that verve comes across to others. You become the expert! Capture that passion and knowledge in a blog, and you become very interesting indeed.
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If you’re a big brand with a healthy marketing budget, you’re probably going to hire people to specifically manage your social sites or outsource to an agency to manage on your behalf.
However, if you’re an SME business owner you may be thinking about doing it yourself or having someone within your team manage it along with their other responsibilities.
First Steps: Find Your Brand’s Voice
Before you make your choice, you need to think about the ‘voice’ that will represent your brand online. The voice and tone you use should fit with your brand’s personality so that it resonates with prospects and customers. Remember, social media sites are more conversational so that means your voice needs to be authentic, ‘real’ if you like, so that people can relate to your brand. The generic or corporate-speak often used on websites is not going to connect with an online community.
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Not before time I’ve put together an overview of the highlights from the Facebook Marketing Summit which was held in DCU in Dublin on 19/20 June 2014.
The event had companies who were preferred partners of Facebook presenting the latest tools and apps to monitor, listen, attract and retarget users. And retargeting is where it’s at folks, it was the buzz word of the event.
The Multi-Channel User
We heard how the ownership and use of multiple devices offers consumers numerous touchpoints with a brand. Combine that with the move towards a cookie-less world and you begin to understand the challenge it presents the marketer trying to track, reach and create targeted ad campaigns. Without some form of automation, it’s a near impossible task which is why we’re starting to see so many tech companies creating tools and apps to automate the process.