Love them or hate them, LinkedIn Endorsements are here to stay so if you haven’t already done so, it’s time to embrace them and make them work for you and your brand.
If I’m honest, the roll-out of Endorsements from LinkedIn seemed a little frivolous to me for a site promoting itself as a professional platform for networking and business. The Recommendations feature has always worked well and the new ‘Endorsement’ one seemed very Facebook Like’ish when all you have to do is hit the ‘Endorse’ button and hey presto, it’s job done. Continue reading
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