When I talk to business owners about how to build brand awareness and mention blogging as one way of doing it, I often hear “But who’d be interested in what I have to say?”
The reality is many of us don’t give ourselves enough credit for the kind of information or knowledge we have to hand. We assume others know as much as we do or they just won’t value what it is we have to say. However, that’s generally not the case. Why? Because if you’re passionate about something, whether it’s coffee, golf, or travel, you’ll immerse yourself in researching all there is to know about the topic.
When you really know your stuff, when you love what you do, that verve comes across to others. You become the expert! Capture that passion and knowledge in a blog, and you become very interesting indeed.
SynNeo 