Tag Archives: Facebook Advertising

Topflight Interview: A Facebook Success Story

In June 2014, Irish tour operator Topflight became the first Irish travel company featured as a success story and case study on Facebook’s global website.

Topflight started business in 1982 with offices located on Dorset Street in Dublin.  Topflight now has offices based in the U.K. and France with HQ moved to Dublin’s Italian Quarter in very plush open plan offices with lots of light, bright colours, and even two ski-lifts acting as private meetings rooms.  Aside from that, there are now six brands under the Topflight group name.

Peter Chatham, Topflight

To get some background about the Facebook case study, I met Peter Chatham, Online Marketing Manager for Topflight.

Peter has been with Topflight for seven years and before that worked in a number of travel roles including ski rep, tele-res and direct sales. He’s a guy who knows the industry and the travel consumer.

Peter was also an early devotee of social media and quick to see the potential Facebook offered Topflight as a way of developing their content and sharing it through a new channel. Continue reading

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Facebook’s ReMarketing Tools

Not before time I’ve put together an overview of the highlights from the Facebook Marketing Summit which was held in DCU in Dublin on 19/20 June 2014.

The event had companies who were preferred partners of Facebook presenting the latest tools and apps to monitor, listen, attract and retarget users.   And retargeting is where it’s at folks, it was the buzz word of the event.

The Multi-Channel User

We heard how the ownership and use of multiple devices offers consumers numerous touchpoints with a brand.  Combine that with the move towards a cookie-less world and you begin to understand the challenge it presents the marketer trying to track, reach and create targeted ad campaigns.  Without some form of automation, it’s a near impossible task which is why we’re starting to see so many tech companies creating tools and apps to automate the process.

Multi-Channel User

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Facebook Marketing for Travel Agents

Smiling Travel Agent

As social media continues to mature, Facebook remains the firm favourite with travel brands for promoting their services and marketing their business.  The platform allows travel agents to engage with customers in real-time, promote referrals and sales, and also drive traffic back to their website.

However many travel agents are often hap-hazard in their Facebook marketing efforts when trying to attract new business and keep users engaged enough so they want to buy from them.

With that in mind, listed below are some tips to help travel agents become more strategic when using Facebook and in turn become much more effective. Continue reading

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Without a Facebook Strategy You’re Going to Fail

While that title might seem heavy-handed the reality is, if you’ve banged up a Facebook page because you think you should, take a half-hearted approach to the content you post and rarely interact with your audience, your chances of success are small.

To use Facebook as an effective marketing tool for your business you need to have clearly defined objectives and goals before you can create strategies or tactics to use on your Facebook brand page. Continue reading

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The Big News with Facebook – The Free Ride Is Over!

by Carole Smith

As the big topic right now is the latest change with the Facebook algorithm I’m going to share with you what’s been going on. Brands using Facebook as part of their marketing, are experiencing a drop in organic reach on their pages. While there are exceptions and your page might be one of those, many others are seeing a substantial decline in reach and engagement numbers. Continue reading

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Learn How Social Media Works for Business

Are you a small business owner who hands over your social media management to someone else because they appear to know how it works?

In my experience working with SMEs business owners, many take this hands-off approach with their social media Busy SME business owner often quoting a lack of time to learn how it all works and/or holding a belief that social media is the domain of the young.

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