Tag Archives: Facebook Brand Pages

Topflight Interview: A Facebook Success Story

In June 2014, Irish tour operator Topflight became the first Irish travel company featured as a success story and case study on Facebook’s global website.

Topflight started business in 1982 with offices located on Dorset Street in Dublin.  Topflight now has offices based in the U.K. and France with HQ moved to Dublin’s Italian Quarter in very plush open plan offices with lots of light, bright colours, and even two ski-lifts acting as private meetings rooms.  Aside from that, there are now six brands under the Topflight group name.

Peter Chatham, Topflight

To get some background about the Facebook case study, I met Peter Chatham, Online Marketing Manager for Topflight.

Peter has been with Topflight for seven years and before that worked in a number of travel roles including ski rep, tele-res and direct sales. He’s a guy who knows the industry and the travel consumer.

Peter was also an early devotee of social media and quick to see the potential Facebook offered Topflight as a way of developing their content and sharing it through a new channel. Continue reading

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Facebook Marketing for Travel Agents

Smiling Travel Agent

As social media continues to mature, Facebook remains the firm favourite with travel brands for promoting their services and marketing their business.  The platform allows travel agents to engage with customers in real-time, promote referrals and sales, and also drive traffic back to their website.

However many travel agents are often hap-hazard in their Facebook marketing efforts when trying to attract new business and keep users engaged enough so they want to buy from them.

With that in mind, listed below are some tips to help travel agents become more strategic when using Facebook and in turn become much more effective. Continue reading

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Facebook Marketing Tips for Valentine’s Day

Facebook Marketing for Valentine's Day

by Carole Smith

Valentine’s Day couldn’t come at a better time for businesses.  The end of year sales are long over and the inevitable slump that follows well entrenched.   

Happily the very commercial Valentine’s Day brings the romantics out in force who want to show their love through a variety of purchases.  From cup cakes to weekends away and lots more in between there are very few businesses that can’t cash in on the loved-up public. Continue reading

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The Big News with Facebook – The Free Ride Is Over!

by Carole Smith

As the big topic right now is the latest change with the Facebook algorithm I’m going to share with you what’s been going on. Brands using Facebook as part of their marketing, are experiencing a drop in organic reach on their pages. While there are exceptions and your page might be one of those, many others are seeing a substantial decline in reach and engagement numbers. Continue reading

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5 Tips for Success for Facebook Brand Pages

In this article I’ve put together five tips to help boost your search ranking, build fan engagement and save you time.

1. About Section

Include your website URL or have a call to action e.g.” visit our website to see all our current offers.” Also as Facebook pages are indexed in Google, it’s important to include keywords in your ‘About’ section as it will improve your chances of being found.

SynNeo Facebook Page

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Facebook’s Revamped News Feed…what it could mean for Marketers

Last week Facebook announced massive changes to the News Feed but it was the words, “Fans will see ALL updates from the Brands they’ve liked” that had marketers jumping up and down with delight. It sounded like Facebook had listened to the frustrations expressed by Brand’s about Facebook filtering their content and determining what their Fans see rather than allowing Fans to make that choice for themselves. Continue reading

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Learn How Social Media Works for Business

Are you a small business owner who hands over your social media management to someone else because they appear to know how it works?

In my experience working with SMEs business owners, many take this hands-off approach with their social media Busy SME business owner often quoting a lack of time to learn how it all works and/or holding a belief that social media is the domain of the young.

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