Tag Archives: Facebook Custom Audiences

Topflight Interview: A Facebook Success Story

In June 2014, Irish tour operator Topflight became the first Irish travel company featured as a success story and case study on Facebook’s global website.

Topflight started business in 1982 with offices located on Dorset Street in Dublin.  Topflight now has offices based in the U.K. and France with HQ moved to Dublin’s Italian Quarter in very plush open plan offices with lots of light, bright colours, and even two ski-lifts acting as private meetings rooms.  Aside from that, there are now six brands under the Topflight group name.

Peter Chatham, Topflight

To get some background about the Facebook case study, I met Peter Chatham, Online Marketing Manager for Topflight.

Peter has been with Topflight for seven years and before that worked in a number of travel roles including ski rep, tele-res and direct sales. He’s a guy who knows the industry and the travel consumer.

Peter was also an early devotee of social media and quick to see the potential Facebook offered Topflight as a way of developing their content and sharing it through a new channel. Continue reading

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Facebook’s ReMarketing Tools

Not before time I’ve put together an overview of the highlights from the Facebook Marketing Summit which was held in DCU in Dublin on 19/20 June 2014.

The event had companies who were preferred partners of Facebook presenting the latest tools and apps to monitor, listen, attract and retarget users.   And retargeting is where it’s at folks, it was the buzz word of the event.

The Multi-Channel User

We heard how the ownership and use of multiple devices offers consumers numerous touchpoints with a brand.  Combine that with the move towards a cookie-less world and you begin to understand the challenge it presents the marketer trying to track, reach and create targeted ad campaigns.  Without some form of automation, it’s a near impossible task which is why we’re starting to see so many tech companies creating tools and apps to automate the process.

Multi-Channel User

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