In June 2014, Irish tour operator Topflight became the first Irish travel company featured as a success story and case study on Facebook’s global website.
Topflight started business in 1982 with offices located on Dorset Street in Dublin. Topflight now has offices based in the U.K. and France with HQ moved to Dublin’s Italian Quarter in very plush open plan offices with lots of light, bright colours, and even two ski-lifts acting as private meetings rooms. Aside from that, there are now six brands under the Topflight group name.
To get some background about the Facebook case study, I met Peter Chatham, Online Marketing Manager for Topflight.
Peter has been with Topflight for seven years and before that worked in a number of travel roles including ski rep, tele-res and direct sales. He’s a guy who knows the industry and the travel consumer.
Peter was also an early devotee of social media and quick to see the potential Facebook offered Topflight as a way of developing their content and sharing it through a new channel. Continue reading