Tag Archives: Social Media Training

How To Use Twitter Hashtags

First off it’s important to understand what hashtags are and where they’re primarily used.

Hashtags arrived on the scene initially with Twitter, now used a lot on Instagram and a little on Facebook.

Hashtags are keywords or terms preceded by # and when used properly can get people talking about your new product launch, an upcoming event or a specific topic.

You’ll notice I said when used properly.  The following examples were originally posted on Instagram and shared to respective Twitter accounts.

Hashtags Bad Example

Instagram Hashtags on Twitte

The examples above were posted by an interior designer and a nutritionist.  If the objective was to engage Followers and create brand awareness then it’s a big fat fail for both.

So let’s look at how to use hashtags properly and on the platform where we first came across them – Twitter.

3 Tips on using hashtags so that they are both relevant and good for building your brand online.

Use Hashtags To Get Followers Engaged

With Twitter gone from being a text only site, brands are using this to their advantage as in the example below with Lyons Tea who created the hashtag #LyonsTalkingPoint

Lyons Tea Twitter Hashtag

Lyons Tea Hashtag

Get People Talking About Your Brand

Hashtags are a great way of participating in Twitter conversations with people or brands outside your network and located anywhere in the world.

While the following is a fun example, the creating of a relevant hashtag is an easy way of getting people talking about your brand.  In the example below, a lot of people took to Twitter when George Hook announced he was writing an erotic novel. The hashtag?#GeorgeHook

Twitter Hashtag Conversations

Widen Your Audience Reach 

Hashtags also make sourcing information easier.  An example is someone putting #citybreaks into the Twitter search box. If you’re a hotel or a tour company using that hashtag, the user will see your tweet – and the good news is they don’t have to be an existing Follower to do so.

CityBreak Twitter

Twitter City Breaks

Relevant:  5 Tips for Better Twitter Marketing 

So that’s it.  Keep hashtags relevant, don’t overuse them, use a bit of creative flair (not that much it has to be said) and start building your brand on Twitter.

To your success!

Carole

Carole Smith, SynNeoCarole Smith is an online marketer who helps businesses learn how to effectively use the social platforms to grow their business.  Her company, SynNeo offers 1-to-1 and group training delivered onsite at your location, via webinars or over Skype.

To contact us for more details T: 353 1 547 7884 E:info@synneo.ie

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5 Tips for Better Twitter Marketing

Are you using Twitter to promote you or your brand?  To be successful using Twitter means at minimum you have a professional looking site and an understanding of the basics when using the platform.

The following five tips will go a long way in helping you establish your brand on the site and begin growing a network of followers.

1. Complete Your Profile

This is where you decide to use a profile picture or your logo.  If you don’t use either many will choose not to follow as who wants to connect with someone or something that is hiding behind an egg head.  Also, in your bio, remember you can use hashtags # with relevant keywords (makes you easier to be found) and have a link to your website/blog.  Don’t forget to put your location in too.  Some examples below for you.

Twitter Profile Examples

2. Add a Header Image

The new Twitter header is much larger than it once was (1500 px by 500 px) allowing you to really show very quickly what your business is all about or to talk about the launch of a new product as in the example below from Tony Robbins.

Twitter Header Example

Tip.  Canva.com has a Twitter header template making it much easier to get really creative with text and images

3. Follow People/Brands Who Share Good Content

One of the biggest challenges is finding good content to share with your own network of Followers. One way is to find Tweeters who are compatible rather than competitive with your business, who are sharing good stuff that’s of interest to your network.  The Tweeter will be flattered you’re sharing their content.

Twitter ReTweet

4. Keep Hashtags Relevant 

Don’t go overboard with hashtags.  Twitter suggests a maximum of two per post.  While many younger Tweeters tend to ignore this advice, if you’re on Twitter in a professional capacity stick to the limit and keep your hashtags relevant.

Twitter Hashtags

5. Create Twitter Lists

Once your network starts to grow it becomes harder to keep track of content shared from specific Followers in a busy Twitter news feed. That’s why lists are useful.  When you gain a new Follower it is better to assign them to a list you’ve already created e.g.  Bloggers, Travel Writers, Politicians, Foodies etc.  When you want to see content shared only from a specific group you simply go to the list you’ve created to do that.

The following short video will walk you through how to create and use lists

That’s it, five tips to get you started using another platform to reach out to a new audience and grow your business.

Enjoy!

Carole

T: 353 1 547 7884 | E: carolesmith@synneo.ie

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Teens Quit Facebook: The Marketer’s Choice

Yet again we see the screaming headlines ‘Teens Abandon Facebook’ with subtext suggesting marketers do the same.  One of the more recent reports is from an investment bank Piper Jaffray inferring kids are definitely over Facebook and moving in their droves to Instagram and Twitter.  Their report suggests it’s because “teens are increasingly visual and sound bite communicators.”

Well yes, that makes sense as most kids use their Smartphone like an arm extension taking photos, creating videos often without much attention to accompanying eloquent prose.  They could do that on Facebook I hear you say, so why the move away? Continue reading

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5 Tips for Success for Facebook Brand Pages

In this article I’ve put together five tips to help boost your search ranking, build fan engagement and save you time.

1. About Section

Include your website URL or have a call to action e.g.” visit our website to see all our current offers.” Also as Facebook pages are indexed in Google, it’s important to include keywords in your ‘About’ section as it will improve your chances of being found.

SynNeo Facebook Page

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Who Should Manage My Social Media Sites?

If you’re a big brand with a healthy marketing budget, you’re probably going to hire people to specifically manage your social sites or outsource to an agency to manage on your behalf.

However, if you’re an SME business owner you may be thinking about doing it yourself or having someone within your team manage it along with their other responsibilities.

First Steps: Find Your Brand’s Voice

Before you make your choice, you need to think about the ‘voice’ that will represent your brand online.  The voice and tone you use should fit with your brand’s personality so that it resonates with prospects and customers.  Remember, social media sites are more conversational so that means your voice needs to be authentic, ‘real’ if you like, so that people can relate to your brand.  The generic or corporate-speak often used on websites is not going to connect with an online community.

As an example, let’s say you have a retail business targeting the 18-25 demographic so your voice and tone will need to be youth-orientated, and more relaxed.  Use a formal tone and language with this audience and your chances of engaging them online are minimal. Continue reading

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Facebook Insights…Your Key to Building Fan Engagement

With Facebook Fan pages now migrated to the new Timeline format we’re starting to see some interesting statistics appear.   Apparently 52% of Brands that migrated prior to the 3o March deadline experienced a reduction in Fan engagement on their pages.  On the plus side, 27% of Brands saw an increase in their Fan engagement and it’s been attributed to pages following some best practice guidelines such as those listed below:

  • Cover shot image is visually appealing
    Remember it’s the first thing your readers see when they find your page, so make sure it represents your brand well   Continue reading

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Just 1 Day Left to Update Your Facebook Business Page!

On March 30th Facebook is making HUGE changes to ALL Facebook Fan pages and whether you are ready or not those changes are going to happen.

Is your Facebook Business page ready?

In the past, you could decide where your visitor landed when they came to your Facebook page. For example, you chose whether they landed on your ‘wall’ or on a custom tab. YOU were in control. Now you’re not in control, Facebook is, and Facebook has decided the first thing your visitor will see when they visit your page, is your cover shot image. And that image is big, in that it is 851×315 pixels. This is prime real estate which is why so many Brands are now viewing this change as a positive one to really get their message across.

The Social Media Coach

Social Media Coach Timeline Page

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