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Like and Share on Facebook: The Dos and Don’ts

Over the past week I’ve watched a large brand conduct a ‘Like & Share’ competition on Facebook.  Now what’s interesting is, it is an enterprise size company with a dedicated marketing department ignoring Facebook’s clear guidelines about hosting competitions. 

Bottom line, you cannot ask users to enter your competition through a ‘like’ of your page or a ‘share’ of the promotion post to a personal timeline. Continue reading


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December 28, 2014 · 14:00