Not before time I’ve put together an overview of the highlights from the Facebook Marketing Summit which was held in DCU in Dublin on 19/20 June 2014.
The event had companies who were preferred partners of Facebook presenting the latest tools and apps to monitor, listen, attract and retarget users. And retargeting is where it’s at folks, it was the buzz word of the event.
The Multi-Channel User
We heard how the ownership and use of multiple devices offers consumers numerous touchpoints with a brand. Combine that with the move towards a cookie-less world and you begin to understand the challenge it presents the marketer trying to track, reach and create targeted ad campaigns. Without some form of automation, it’s a near impossible task which is why we’re starting to see so many tech companies creating tools and apps to automate the process.
SynNeo 